Saint Ego in Miami
Miami campaigns live or die on casting. Saint Ego is run by a former Paris model agent, so the faces are cast with an agent's eye rather than generated at random, and the same face holds across a whole season.
Most AI imagery fails at the face. It fails because nobody cast it. Saint Ego starts from a casting brief the way an agency does: age, bone structure, skin, attitude, the specific thing your brand sells. The face is then locked and reused, so a swim drop in February and a resort drop in October carry the same woman.
A resort shoot in Miami means a villa or a beach permit, a crew, a stylist, hair and makeup, a model day rate and usage rights that expire. Repeat it per drop and the year is gone. Saint Ego removes the location, the crew and the usage clock, and keeps the direction.
Are the models real people?
No. Saint Ego faces are AI directed and do not depict real individuals. Every delivery ships with AI disclosure documentation so the brand can label the campaign correctly in the United States and in Europe.
Can we keep the same face across a season?
Yes, and that is the point. The face is locked as a reference and reused across drops, so your spring, resort and holiday campaigns look like one brand rather than three.
Are there usage fees or model rebooking?
No. There is no day rate, no usage window and no rebooking. Once the campaign is delivered the imagery is yours to run without an expiry date.
How long does a Miami casting take?
A casting brief to first faces runs about three working days. A full campaign set, faces plus product frames plus crops, runs three to seven working days.